Angeline sent me this link earlier and deff recommended you people to check it out. It is a complete process of Dutch government identity building. Exactly what we need right now and not to mention brilliant concept.
In autumn 2007 Koeweiden Postma pitched for a new logo and housestyle for the Dutch government. They made it to the final round but didn't get the job: here's what the Dutch could have had.
It's a constant frustration to us here at CR that, due to client confidentiality clauses, design studios and ad agencies are seldom allowed to show the projects that didn't make it. So often, they are more interesting than the ones that finally get the nod.
Last week at the Designyatra conference in Mumbai, Hugo van Bos of Koweiden Postma showed his studio's pitch for the Dutch government's new identity. They proposed two routes.
Continue reading here.
Zheng Joo.
1 comment:
Hi guys, Some links for your inspiration:
my twitts: http://twitter.com/G_Walter
Good ID: http://frostdesign.com.au/
How long a logo last : http://www.johnsonbanks.co.uk/thoughtfortheweek/index.php?thoughtid=310
About London logo: http://www.johnsonbanks.co.uk/thoughtfortheweek/index.php?thoughtid=488
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